The Brief:
Validate the reputation of America's longest running cars and promote an offer to a loyal Toyota crowd.
Validate the reputation of America's longest running cars and promote an offer to a loyal Toyota crowd.
The Solve:
Use the medium to simulate the longevity of the Corolla driving experience.
Use the medium to simulate the longevity of the Corolla driving experience.
My Role:
Concept | Co-Creative Direction | Copywriting
Executed as Email and Direct Mail
(Not shown: same concept applied to 3-foot long unraveling direct mail piece.)
![](https://cdn.myportfolio.com/c56ea5ba-a9e4-487c-b596-e4112d35f64f/0ddf8ba8-dae7-4397-9a6c-493ebba6e966_rw_1200.jpg?h=5ca2af0003f8a94c0b63b380d168435e)