The Brief:
Validate the reputation of America's longest running cars and promote an offer to a loyal Toyota crowd.
Validate the reputation of America's longest running cars and promote an offer to a loyal Toyota crowd.
The Solve:
Use the medium to simulate the longevity of the Corolla driving experience.
Use the medium to simulate the longevity of the Corolla driving experience.
My Role:
Concept | Co-Creative Direction | Copywriting
Executed as Email and Direct Mail
(Not shown: same concept applied to 3-foot long unraveling direct mail piece.)
