The Brief:
In a sea of higher ed advertising, Northeastern University needed a genuine approach that was more about empathy than brand talk.
The Solve:
We tapped into that inner dialogue to say, "Hey, we get you" and all the various reasons why people at different stages in life dream of returning to school. It's a great way to invite prospective students into a conversation.
My Role:
Brand Strategy | Brand Voice | Copywriting
