The Brief:
AIG wanted to change the perception it's solely reactive and demonstrate how AIG employs nextgen technology to develop innovative products around fast-evolving global business.
The Big Idea:
Target C-suite executives in a relevant magazine (Fortune) and arrest attention with compelling storytelling that teases forward-thinking technology that anticipates customer needs. Begin on the page and dive deeper on their website.
My Role:
Concept | Copywriting
