The Brief:
AIG wanted to change the perception it's solely reactive and demonstrate how AIG employs nextgen technology to develop innovative products around fast-evolving global business. 
The Big Idea:
Target C-suite executives in a relevant magazine (Fortune) and arrest attention with compelling storytelling that teases forward-thinking technology that anticipates customer needs. Begin on the page and dive deeper on their website.
My Role: 
Concept | Copywriting

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