The Brief:
Get the primarily male demo pumped for another season of the gripping "Ice Road Truckers" on The History Channel.
The Solve:
Targeted Facebook ads reach testosterone-driven fans in a voice that celebrates IRT's death-defying stories. Fans share their excitement with simple badging in the form of an branded digital license plate.
My Role:
Copywriting
![](https://cdn.myportfolio.com/c56ea5ba-a9e4-487c-b596-e4112d35f64f/28e42f9a-05a8-4b84-a5df-21aede373610_rw_1200.png?h=e552dd988f1252c17ebe0f47242518c6)
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