A leading provider of financial technology solutions and regulatory compliance software and services wanted to own two things: expertise in financial technology with unparalleled, customized service.
The Big Idea:
Working with KingFish Media, LLC, I developed CSI’s positioning and tagline that elegantly melded these attributes into one by creating a word no one had coined before. This made-up word is now trademarked by CSI and anchors their brand messaging.
Brand Strategy | Concept | Copywriting