The Brief:
A leading provider of financial technology solutions and regulatory compliance software and services wanted to own two things: expertise in financial technology with unparalleled, customized service. 
The Big Idea:
Working with KingFish Media, LLC, I developed CSI’s positioning and tagline that elegantly melded these attributes into one by creating a word no one had coined before. This made-up word is now trademarked by CSI and anchors their brand messaging.
My Role:
Brand Strategy | Concept | Copywriting

New Tagline

Online Ad Campaign
Print Magazine Ad

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