The Brief:
The Greensboro Children's Museum needed to increase awareness in their local market and activate donations.
The Solve:
Develop a PSA campaign that takes everyday play to a higher level by showing how it helps kids develop lifelong skills. Inspire supporters to "Give play for good."
My Role:
Brand Strategy | Concepts | Broadcast Producing | Copywriting
![](https://cdn.myportfolio.com/c56ea5ba-a9e4-487c-b596-e4112d35f64f/a3d2f493-ef0b-407e-a764-d1ff24e82544_rw_1200.jpg?h=f21154c70066e928fc35e9ef0418372e)
![](https://cdn.myportfolio.com/c56ea5ba-a9e4-487c-b596-e4112d35f64f/2d3272ce-002b-4588-bfe0-52a8b1557318_rw_1200.jpg?h=72ddf64bb5066d6ac09f642d4d66b3d5)
![](https://cdn.myportfolio.com/c56ea5ba-a9e4-487c-b596-e4112d35f64f/3d7f66ee-f3d3-4897-929d-f40080086352_rw_1200.jpg?h=746c9049c1bf6aba7dcd59a6c6c1bb3b)
![](https://cdn.myportfolio.com/c56ea5ba-a9e4-487c-b596-e4112d35f64f/433e585f-9292-4709-a021-29973f8f5b19_rw_1920.png?h=b336f92e2dd200700b9fc096baa6b86e)
![](https://cdn.myportfolio.com/c56ea5ba-a9e4-487c-b596-e4112d35f64f/c05a87e3-e5f0-4cde-91df-e36564be7eef_rw_600.png?h=0ca181df6bf046bce9bf9ca323149562)
![](https://cdn.myportfolio.com/c56ea5ba-a9e4-487c-b596-e4112d35f64f/e39b8005-77df-436f-8e9e-99ef9e72ca83_rw_1200.png?h=85081b3953dfc10f710c3f7d9d29316a)