The Brief:
 It's not your grandmother's juice. Convince consumers that cranberry juice is both nutritious and good tasting. Thanks to a unique cold-pressed process and flavor blends, their product truly is a healthier, refreshing drink.
The Solve:
Complete rebrand of Bluewater Farms Cranberry Drink. 
Educate shoppers on cranberry's antioxidant-rich nutrients through a memorable Superfruit character that offers lots of storytelling opportunities for a variety of flavors. Set the brand up with a vehicle for ongoing social content. 
My Role:
Primary Consumer Research | Brand Strategy | Co-Creative Direction | Brand Voice | Copywriting

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