The Brief:
Bluewater Farms needed to convince consumers that cranberry juice is nutritious and can taste good. Thanks to a unique cold-pressed process and flavor blends, their product truly is a healthier, refreshing drink.
The Solve:
Educate shoppers on cranberry's antioxidant-rich nutrients through a memorable Superfruit character that offers lots of storytelling opportunities for a variety of flavors. Ta-da! It's not your grandmother's cranberry juice.
My Role:
Brand Strategy | Co-Creative Direction | Brand Voice | Copywriting

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