The Brief:
Engage business travelers in a smart, witty and no-nonsense experience they'd expect from Holiday Inn Express, the Stay Smart brand.
The Solve:
Entertain road warriors with a daily web show full of smart, surprising and fun tips as hosts travel coast to coast to find out "What's so smart about America." Host it on a microsite with nonstop engagement and, of course, a booking engine.
My Role: 
Concept development |Show pilot | Social media |Editorial direction |Copywriting
Best in Show - Adrian Awards
Best Integrated Online Campaign - OMMA Awards (Magazine of Online Media, Marketing & Advertising) 
Season 1 - Concept Overview
Season 1 - Proof of Concept Video

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