Engage business travelers in a smart, witty and no-nonsense experience they'd expect from Holiday Inn Express, the Stay Smart brand.
Entertain road warriors with a daily web show full of smart, surprising and fun tips as hosts travel coast to coast to find out "What's so smart about America." Host it on a microsite with nonstop engagement and, of course, a booking engine.
Concept development |Show pilot | Social media |Editorial direction |CopywritingAwards:
Best in Show - Adrian Awards
Best Integrated Online Campaign - OMMA Awards (Magazine of Online Media, Marketing & Advertising)