Zipcar – Brand Voice

The brief: Develop ads, web copy, social media content and more to promote Zipster love both for B-to-C audiences and B-to-B car sharing customers. Carry that charming, witty, friendly tone through every touchpoint.


My work: Concepts and copywriting for

  • Rich media online ads
  • Zipcar for Business website
  • Twitter editorial calendar and real-time response
  • Facebook editorial and promotions

Online rich media banner promoting Ziptogether App

ziptogether-WantedGPS_1

ziptogether-WantedGPSblur_2

ziptogether-WantedSingers_4

ziptogether-WantedPlayers_3

ziptogether-WantedWhyDrive._5


Online static banner promoting Ziptogether App

Ziptogether_Hula


Zipcar for Business homepage

Zipcar for Business Home Page

 


Zipcar for Business secondary page

Zipcar for Business Page 2_cropped

 

Zipcar Facebook posts

Zipcar_FacebookPosts


Zipcar Twitter posts

Zipcar Twitter Posts 2


Zipcar membership email

Zipcar_Email