Mass General

The brief: Help unify fundraising efforts for Massachusetts General Hospital under one message that speaks to physicians, researchers, patients, loved ones of patients, and other advocates. Grow a lifelong community of active donors beyond one act of giving.


The work: Brand development and integrated campaign:

  • Messaging Platform
  • Content Strategy
  • Online and offline launch tactics

Campaign concept

 

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Launch tactics

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Content strategy

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Digital Extensions

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