The Brief: Get the main male demo pumped for another season of gripping danger and suspense on History Channel’s “Ice Road Truckers.” Develop Facebook ads that tease the show name, channel and launch date in short character count. And, create social media engagement–letting fans create and post their own IRT license plate–to cheer on the start of the new season.
My work: Copywriting
Facebook ad campaign for season launch
Facebook engagement concept