The Brief: Connect with 30-something business travelers through smart, witty and no-nonsense branded content they’d expect from Holiday Inn Express.
My work: Senior Copywriter with Creative Director, Ben Jones
- Concept development (web show mechanics, digital engagement, editorial)
- Pilot production (writing, producing, content editorial)
- Social media outreach for co-host talent search
Web show content direction (editorial research, brand tone reviews)
- Email, online banners, loyalty program communications
- Case overview video (producing, scripting, editing direction)