Holiday Inn Express

The Brief: Connect with 30-something business travelers through smart, witty and no-nonsense branded content they’d expect from Holiday Inn Express.

My work: Senior Copywriter with Creative Director, Ben Jones

  • Concept development (web show mechanics, digital engagement, editorial)
  • Pilot production (writing, producing, content editorial)
  • Social media outreach for co-host talent search
  • Web show content direction (editorial research, brand tone reviews)
  • Email, online banners, loyalty program communications
  • Case overview video (producing, scripting, editing direction)


Best in Show – Adrian Awards
Best Integrated Online Campaign (Travel) – OMMA Awards

Concept Overview 

Season 1 Microsite

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Season 2 Microsite


Banner Ad

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Loyalty Club Member Email

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