As a creative professional with over 15 years of experience in marketing communications, my craft has always been centered on one thing: inspiration.
I create concepts and copy—every word, headline, idea and more—to inspire all kinds of audiences to act. They act if they “get it.” They act if they believe. They act if the message strikes the right chord, at the right moment, for the right reason. That action may be to read, click, or ultimately buy something…and, in that case, buy into something.
But nothing happens without, first, inspiration.